Helen

Helen Martin offer:

• Competitor and market surveillance
• Knowledge Management
• Patent searches

The three subsets of this topic can be tackled as single units, but each impact on the other two.

Competitor surveillance

Strategic use of information
Information is crucial to the ongoing development of a product throughout its life cycle

All companies, particularly those in the biotech, pharmaceutical and IT sections, have a great need for relevant, timely and accurate information. Many small-to-medium sized companies in these areas do not require a full-time in-house information provider, but have periods when they need this service. Larger concerns employing full-time information personnel may require additional help with specific projects.

Helen Martin offers a comprehensive professional and confidential project handling service. This includes help with industry, markets and competitor analyses. The final report will include the evaluated results, the search terms and the source of each item found.

The client is an active participant in these projects, from beginning to end. This close collaboration creates synergy and ensures that the correct strategy is used from inception to completion.

In fact you will gain a tangible tool which can be directly incorporated in the company’s strategic planning.